Smaller brands can outperform larger ones in organic search if they prioritize off-page SEO strategies. That’s because Google’s ultimate goal is to understand and satisfy search intent.
For example, if someone searches for “oatmeal cookies,” Google wants to ensure the top results meet that intent. Title tags and headings play a large role in this, as do the rest of the page’s content.
1. Social media engagement
A newsletter is a great way to keep in touch with your client’s audience and share content with them. It also helps build brand loyalty and can improve off-page SEO. Additionally, conducting regular SEO audits can provide valuable insights into the effectiveness of your website’s optimization strategies. By performing an SEO audit, you can identify areas for improvement and make necessary adjustments to enhance your website’s visibility and search engine rankings.
Off-page SEO is everything that occurs outside of your website in an effort to improve your search engine rankings. This includes things like building backlinks, encouraging branded searches, and increasing engagement and shares on social media. However, off-page SEO requires more time and resources to implement than on-page SEO.
2. Social bookmarking
Social bookmarking is a great way to build backlinks and increase website traffic. However, it’s important to use high-quality websites. Otherwise, you’ll end up with broken links that can hurt your SEO rankings.
Besides backlinks, other off-page SEO strategies include Q&A sites and forums. These websites can help your small business generate traction for its content by attracting more traffic and promoting brand awareness. Additionally, these sites can help you find and reply to reviews and mentions.
3. Forum submissions
Forum posting is one of the most important off-page SEO techniques. It allows businesses to get more traffic and generate leads. It also helps in increasing the business’s online reputation.
Guest blogging ranked as the second most effective off-page SEO strategy, which may come as a surprise considering that many small business owners avoid this technique for fear of backlash and loss of control over their content. This strategy requires time and effort but it can provide a great return on investment.
4. Blog directories
Blog directories are similar to web search engines in that users can enter keywords or tags to find relevant content. In this way, they can help drive traffic to blogs and increase their exposure.
However, it is important to note that submitting your blog to multiple directories in one day may be considered spam by Google and could negatively affect your ranking. It is best to only submit your blog to a few directories so that search engines view your backlinks as natural.
5. Press release submissions
While search engines’ algorithms and ranking factors are constantly changing, the SEO community still believes that off-page SEO plays a significant role in the ability of a website to rank. By implementing the right off-page SEO strategies, businesses can improve their online visibility and boost their organic traffic.
One of the best ways to boost off-page SEO is by submitting press releases to news outlets. This can be a great way to get the word out about your client’s business and encourage more people to visit their website.
6. Document sharing
While not strictly off-page SEO, it’s a good idea to upload infographics and data-driven content on document-sharing websites. This will increase the visibility of your content and can result in backlinks or branded searches.
Even though Google algorithms are constantly changing, off-page SEO still plays a big role in the ranking of a website. This is because off-page strategies improve search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority by creating references to it from reputable sources across the web.
7. Google Business Profile
Influencers are a growing tool in every marketing strategy, and they can help you boost your off-page SEO efforts. They can share your content with their followers, which will lead to a surge of organic backlinks and traffic to your website.
Web 2.0 sites are websites where users can submit articles, videos, and blog posts. These sites can help you build backlinks and increase your website’s traffic. They are also a great way to improve your local search rankings.
8. Link building
Backlinks are one of the most important off-page SEO factors for ranking pages on Google. However, not all backlinks are created equal. You should only seek high-quality links from relevant websites and influencers.
The best way to do this is by guest posting on industry-relevant websites. Guest posts from high-authority domains will help your website rank higher in search results. They also provide a valuable source of traffic and brand awareness.
9. Keyword research
Keyword research is the process of finding keywords or search terms that are relevant to your business. Then, you can use those words in your content to attract more search traffic.
While backlinks remain the top ranking factor, non-link-related off-page SEO is also important. This includes things like guest blogging and unlinked brand mentions, which help create references for your website on the web. These can be a great way to gain organic search traffic and build brand trust.