Electronic mail, also known as email, was invented in 1965 at the Massachusetts Institute of Technology (MIT) as an integral part of the compatible time-sharing system. This system assisted the users in sharing files and messages on a central disk and logging in from various terminals located in remote settings. The necessity of comprehensive emails was fathomed to be imperative and to be utilized as one of the most vital aspects for businesses, technology experts, marketers, etc., to reach the target audience effectively without any disruptions.
In 2020, global email marketing was valued at $7.5 billion and was expected to surge exponentially to $17.9 billion by 2027, according to Statista, 2021. There are 4 billion daily email users currently, and the number is expected to climb to 4.6 billion by 2025. It is impressive to note that 306 billion emails are sent and received every day.
An efficient and solid email platform is the rationale behind an adequate workflow. There were times when Web 1.0 was the rationale behind the static content on web pages. In the upcoming year, Web 2.0 arrived, which allowed the users to interact with the webpage, fill out forms, add comments, like and share, etc. Although we are now entering Web 3.0, somehow the email has remained intact, stuck in the Web 1.0 era.
In recent times, especially after the pandemic, an immense amount of emphasis has been laid upon webinars, video campaigns, and new platforms to reach out and connect with customers on a wider scale. In spite of the new-age and resounding technology, it is of significance for marketers to not overlook the omnipresent and contemporary form of communication, i.e., email.
This is where Mailmodo enters with the focus to leave Web 1.0 behind once and for all and focus on technological advancement. Transforming the space for email marketing for next-gen email marketers, Mailmodo increases engagement and simplifies the workflow and everyday life with this no-code tool. It eases the user journey to conversion, eradicating innumerable hurdles such as page load, logging in, etc., prior to actual conversion. Eliminating all the stated setbacks, Mailmodo increases conversion multiple times and transforms emails into a resourceful channel.
Not limited to one aspect, Mailmodo is aiming at making interactive AMP emails accessible to the marketers wherein the interactivity inside the email is powered by the AMP email framework. Interactive widgets such as forms, carousels, accordions, and checkout flows are an integral part of this framework. Eradicating the AMP Emails special coding, Mailmodo’s ‘drag-and-drop’ editor creates and customizes interactive emails in a short span of time. The additional processes involved in sending AMP Emails are managed effectively, which saves users time and effort.
With an ultimate focus on up-gradation, Mailmodo works to expand effortless access and deliver contemporary UI/UX functionalities in an email marketing tool specially designed for email conversion improvement.
A few competitors, also known as ESPs, do not support the creation or sending of AMP Emails. Mailmodo is the sole ESP that allows building strong AMP and HTML emails and sending them easily without losing any conventional email marketing features.
Mailmodo is a no-code platform that states that marketers have the advantage of using it within a few hours’ time without the requirement of any coding expertise or knowledge of markup languages. With unlimited features at hand, it also supports the creation, design, execution, and analytics of AMP and non-AMP emails together.
As stated earlier, AMP email simplifies the user journey and decreases conversion steps by implanting actionable CTAs like interactive forms, calendars, carts, etc., which are prevalent inside emails.
Few organizations which benefited by including Mailmodo:
1. Razorpay – Increase in survey responses by 257%
2. Hobspace – Received 20% demo bookings
3. Mudrex (crypto) – 2.8X increase in webinar sign-ups
4. Traya – 15% cart recovery rate
The above list is endless and the idea is to bring light to the organizations that gained manifold benefits in their business with the assistance of Mailmodo.