September 30, 2022
How to Market an App: 3 Ways to Market an App

How to Market an App: 3 Ways to Market an App

How to Market an App: 3 Ways to Market an App

In less than 3 years the App Store’s storefront became home to over 2 billion downloads and 300 million active users. There’s no end to the audience. That’s a market opportunity of hundreds of billions of dollars and hundreds of millions of users.

You can create a terrific app and generate buzz. The question is: how?

Marketing is now one of the most valuable tasks for app developers. How to market an app is a core business function. Companies, startups, and small businesses alike, must successfully market an app to customers before launching it.

In the meantime we’re highlighting what makes an app a great business app. So while we wait for app developers to focus on all the good stuff (like apps) we can look at a few ways to market an app.

Start with the right market

If you’re still looking for a good place to market an app, take a look at the app marketplaces, such as Apple’s or Google’s. Like the App Store or Google Play, marketplaces give you all the tools for marketing your app. You can choose your price point, determine marketing channels, create a business plan, publish a marketing plan, and much more.

App marketing tools like App Marketing Suite help businesses like yours grow a great business app. Your apps should sell themselves. But that’s not always easy.

Figure out your price point

The App Store has numerous categories of apps. Some of the categories aren’t worth your time. One of the worst categories for marketing is “Free App.”

Free is a great price point for a non-business app, and is often the choice of consumers who don’t understand that you need to sell your app in order to make money. But in the App Store you need to find a strategy for growing your app and making it a business app. If you don’t have a strategy your app may only ever sell a few copies and generate very few revenue for you.

Some people use paid apps as a marketing tool. Selling paid apps, which require a marketing plan, can be an efficient way to generate revenue.

Discover a market strategy

For a business app you want to look at the five markets you can target:

Family

Business

Education

Entertainment

Sports

Beyond just targeting these markets you want to learn a little about each of them. How many users do they have? How do they think your app is going to sell? Do you have a social media strategy in place? Do you know how you’re going to reach your customers?

An app business strategy should include the following goals:

Attract a wide audience

Create a brand image

Create a certain emotional response from your users

Build a community around your app

Entertain and educate users

It’s important to remember that marketing is not just about selling your app. Your app needs to exist for a reason, and marketing it is part of that reason. The more people you reach, the more revenue you’ll generate.

Generate buzz

There’s no better place to generate buzz around your app than on social media. Get your marketing efforts out there, and help build your brand awareness. If your app is a new kind of app (new business, new app) consider sharing your app launch story, or write a blog post about it.

App Marketing Suite has a host of great marketing tools for you to use when marketing your apps.

Run ads for your app

On social media you can use social ads to create buzz. The majority of social ads don’t require you to create a custom ad or market to your customer segment. App Marketing Suite, along with Facebook Ads Manager, Social Ads Studio, App Ads Studio, Instagram Ads Manager, and Google AdWords, are a great set of tools for creating social ads.

Find fans

You want users to become fan-followers of your brand or your app. You don’t have to pay users to become fans, but you can offer them a reward. Fans become promoters. People who become fans can generate marketing buzz. So if your app sells a lot, that’s great.

In less than 3 years the App Store’s storefront became home to over 2 billion downloads and 300 million active users. There’s no end to the audience. That’s a market opportunity of hundreds of billions of dollars and hundreds of millions of users.

You can create a terrific app and generate buzz. The question is: how?

Marketing is now one of the most valuable tasks for app developers. How to market an app is a core business function. Companies, startups, and small businesses alike, must successfully market an app to customers before launching it.

In the meantime we’re highlighting what makes an app a great business app. So while we wait for app developers to focus on all the good stuff (like apps) we can look at a few ways to market an app.

Start with the right market

If you’re still looking for a good place to market an app, take a look at the app marketplaces, such as Apple’s or Google’s. Like the App Store or Google Play, marketplaces give you all the tools for marketing your app. You can choose your price point, determine marketing channels, create a business plan, publish a marketing plan, and much more.

App marketing tools like App Marketing Suite help businesses like yours grow a great business app. Your apps should sell themselves. But that’s not always easy.

Figure out your price point

The App Store has numerous categories of apps. Some of the categories aren’t worth your time. One of the worst categories for marketing is “Free App.”

Free is a great price point for a non-business app, and is often the choice of consumers who don’t understand that you need to sell your app in order to make money. But in the App Store you need to find a strategy for growing your app and making it a business app. If you don’t have a strategy your app may only ever sell a few copies and generate very few revenue for you.

Some people use paid apps as a marketing tool. Selling paid apps, which require a marketing plan, can be an efficient way to generate revenue.

Discover a market strategy

For a business app you want to look at the five markets you can target:

Family

Business

Education

Entertainment

Sports

Beyond just targeting these markets you want to learn a little about each of them. How many users do they have? How do they think your app is going to sell? Do you have a social media strategy in place? Do you know how you’re going to reach your customers?

An app business strategy should include the following goals:

Attract a wide audience

Create a brand image

Create a certain emotional response from your users

Build a community around your app

Entertain and educate users

It’s important to remember that marketing is not just about selling your app. Your app needs to exist for a reason, and marketing it is part of that reason. The more people you reach, the more revenue you’ll generate.

Generate buzz

There’s no better place to generate buzz around your app than on social media. Get your marketing efforts out there, and help build your brand awareness. If your app is a new kind of app (new business, new app) consider sharing your app launch story, or write a blog post about it.

App Marketing Suite has a host of great marketing tools for you to use when marketing your apps.

Run ads for your app

On social media you can use social ads to create buzz. The majority of social ads don’t require you to create a custom ad or market to your customer segment. App Marketing Suite, along with Facebook Ads Manager, Social Ads Studio, App Ads Studio, Instagram Ads Manager, and Google AdWords, are a great set of tools for creating social ads.

Find fans

You want users to become fan-followers of your brand or your app. You don’t have to pay users to become fans, but you can offer them a reward. Fans become promoters. People who become fans can generate marketing buzz. So if your app sells a lot, that’s great.

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