How to Market an App: 3 Ways to Market an App
In less than 3 years the App Store’s storefront became home to over 2 billion downloads and 300 million active users. There’s no end to the audience. That’s a market opportunity of hundreds of billions of dollars and hundreds of millions of users.
You can create a terrific app and generate buzz. The question is: how?
Marketing is now one of the most valuable tasks for app developers. How to market an app is a core business function. Companies, startups, and small businesses alike, must successfully market an app to customers before launching it.
Start with the right market
If you’re still looking for a good place to market an app, take a look at the app marketplaces, such as Apple’s or Google’s. Like the App Store or Google Play, marketplaces give you all the tools for marketing your app. You can choose your price point, determine marketing channels, create a business plan, publish a marketing plan, and much more.
App marketing tools like App Marketing Suite help businesses like yours grow a great business app. Your apps should sell themselves.
Figure out your price point
The App Store has numerous categories of apps. Some of the categories aren’t worth your time. One of the worst categories for marketing is “Free App.”
If you don’t have a strategy your app may only ever sell a few copies and generate very few revenue for you.
Some people use paid apps as a marketing tool. Selling paid apps, which require a marketing plan, can be an efficient way to generate revenue.
Discover a market strategy
For a business app you want to look at the five markets you can target:
Family
Business
Education
Entertainment
Sports
Beyond just targeting these markets you want to learn a little about each of them. How many users do they have? How do they think your app is going to sell? Do you have a social media strategy in place? Do you know how you’re going to reach your customers?
Attract a wide audience
Create a brand image
Create a certain emotional response from your users
Build a community around your app
Entertain and educate users
It’s important to remember that marketing is not just about selling your app. Your app needs to exist for a reason, and marketing it is part of that reason. The more people you reach, the more revenue you’ll generate.
Generate buzz
Get your marketing efforts out there, and help build your brand awareness. If your app is a new kind of app (new business, new app) consider sharing your app launch story, or write a blog post about it.
Run ads for your app
On social media you can use social ads to create buzz. The majority of social ads don’t require you to create a custom ad or market to your customer segment. App Marketing Suite, along with Facebook Ads Manager, Social Ads Studio, App Ads Studio, Instagram Ads Manager, and Google AdWords, are a great set of tools for creating social ads.
Find fans
You want users to become fan-followers of your brand or your app. You don’t have to pay users to become fans, but you can offer them a reward. Fans become promoters. People who become fans can generate marketing buzz. So if your app sells a lot, that’s great. There’s no end to the audience. That’s a market opportunity of hundreds of billions of dollars and hundreds of millions of users.
You can create a terrific app and generate buzz. The question is: how?
Marketing is now one of the most valuable tasks for app developers. How to market an app is a core business function. Companies, startups, and small businesses alike, must successfully market an app to customers before launching it.
Start with the right market
Like the App Store or Google Play, marketplaces give you all the tools for marketing your app. You can choose your price point, determine marketing channels, create a business plan, publish a marketing plan, and much more.
App marketing tools like App Marketing Suite help businesses like yours grow a great business app. Your apps should sell themselves. But that’s not always easy.
Figure out your price point
The App Store has numerous categories of apps. Some of the categories aren’t worth your time. One of the worst categories for marketing is “Free App.”
If you don’t have a strategy your app may only ever sell a few copies and generate very few revenue for you.
Some people use paid apps as a marketing tool. Selling paid apps, which require a marketing plan, can be an efficient way to generate revenue.
Discover a market strategy
For a business app you want to look at the five markets you can target:
Family
Business
Education
Entertainment
Sports
Beyond just targeting these markets you want to learn a little about each of them. How many users do they have? How do they think your app is going to sell? Do you have a social media strategy in place? Do you know how you’re going to reach your customers?
Attract a wide audience
Create a brand image
Create a certain emotional response from your users
Build a community around your app
Entertain and educate users
It’s important to remember that marketing is not just about selling your app. Your app needs to exist for a reason, and marketing it is part of that reason. The more people you reach, the more revenue you’ll generate.
Generate buzz
There’s no better place to generate buzz around your app than on social media. Get your marketing efforts out there, and help build your brand awareness. If your app is a new kind of app (new business, new app) consider sharing your app launch story, or write a blog post about it.
Run ads for your app
On social media you can use social ads to create buzz. The majority of social ads don’t require you to create a custom ad or market to your customer segment. App Marketing Suite, along with Facebook Ads Manager, Social Ads Studio, App Ads Studio, Instagram Ads Manager, and Google AdWords, are a great set of tools for creating social ads.
Find fans
You want users to become fan-followers of your brand or your app. Fans become promoters. People who become fans can generate marketing buzz. So if your app sells a lot, that’s great.
