One of the fastest growing channels for delivering content is mobile apps. There are over 2.6 million apps now available on the Apple app store alone. However, Mobile apps are among the most difficult to market and monetize. The following is a step-by-step guide to marketing your mobile app.
– Defining the app marketing process
Each app marketer has his or her own way of approaching the marketing process. The first step in marketing an app is to define the steps you’ll take to create and optimize your marketing strategy. Your app marketing process is like a funnel.
The process starts with building an app and then leads to using different marketing strategies to get users to download your app. You’ll want to plan all the things you’ll do, in the order you’ll do them, to market your app.
– Platforming decisions and tradeoffs
When you develop your company’s mobile app strategy, you must determine which platform (operating system) will host your app. Deciding on a platform is not a trivial decision, because you are selecting the technical and business infrastructure that will support your app development efforts. Consider your app’s target market and your resources before choosing a platform.
– How to use analytics to drive app marketing decisions
When it comes to marketing apps, your success is often dependent on your ability to set the right goals and track their progress.
Analytics can provide you with the data you need to make informed decisions, including knowing which app marketing strategies are working, which aren’t, and what you should do next. This guide includes six steps you can take to make the most of your app analytics for driving marketing success.
– App marketing tactics and best practices
Your mobile apps are an important part of your company’s marketing efforts. An app can be a powerful way to connect with your customers and prospects and to deliver important information, new products, or services.
Some of the most effective marketing tactics include advertising, public relations, social media, and content marketing. This guide helps you understand what marketers need to know about mobile apps to optimize marketing plans for apps. It includes tactics for a variety of app marketing objectives, such as increasing app store ratings and downloads, and increasing in-app engagement and purchases.
– How to measure the effectiveness of app marketing efforts
If you want to get the most out of your app marketing campaign, you need to make sure you’re measuring the right things.
Measuring how many people are downloading your app is important, of course. But in order to truly get the most out of your marketing campaign, you need to track everything from marketing funnel completion rates to whether your app is being promoted properly on social media.
Here’s a step-by-step guide to help you figure out what you need to know to measure the effectiveness of your app marketing efforts.