Let’s just say the days of the camera not taking up as much room as a cell phone, are long gone. You can now film and edit an entire movie in a phone and then upload it on YouTube with all the bells and whistles of a full blown improve video editing suite, including voice overs.
The difficulty, therefore, in competing for SEO ranking in video content is doing so in a way that doesn’t lose you potential search traffic to your competition.
One of the easiest ways to make sure you’re succeeding in this area is to utilize video transcription services to get your video out there and in front of people.
What is a Transcript?
Traditionally, the transcription process would start by letting someone write down the relevant content for you. However, as of a couple years ago, the problem with this process is that it often leaves room for human error or transcription errors and even poor video quality.
The result is an overly compressed version of your video, that ends up not only not being able to include all the information in your video but also can end up showing up in search results on your website as something other than what you intended it to be.
That’s where video transcription comes into play, by comparing the transcript you wrote with the video you recorded. For example, you can get someone to do it, or you can use video content editing software like Final Cut Pro or Avid Media Composer to do it on your own.
Depending on your budget, either one of these will likely be a good option.
Creating Video Transcripts
As you can see in the video below, a transcription service is a lot of work but is pretty easy to set up. One of the biggest problems with other transcription services is the cost and the fact that they are often used by large organizations or large companies that have lots of resources to pay for these services. However, the quality of these transcriptions may not be up to your standards or even able to create a real positive effect in your search rankings.
Luckily, if you use YouTube in your video, you have the advantage of having direct video uploads. Also, using Google’s free video service allows you to do an easy search for other videos with those exact keywords you are going to be using in your video to get the best results.
As you can see in the video above, this is a much more accurate method for creating your own transcriptions than having someone else transcribe it.
Of course, if you’re going to invest in creating your own video transcripts, it’s only right to try and get the best possible search results with them. The best way to do that is by having high quality, professionally written transcripts.
That’s what you can get by using video transcription services, along with the transcriptions you write yourself on a piece of paper. You’ll end up with an incredibly detailed transcript that is extremely high quality.
There are many different video transcription services on the market, but to keep things simple here, we are only going to focus on one. Instead of us going into further detail about the process of creating these transcripts, we’re just going to create one video from each way, showing you what a transcript looks like.
Click to Watch the Video Transcript Transcripts to Help You Get Higher Rankings and More Video Content
Best Ways to Improve Video Footage and Get More Traffic
For better improve video content and higher rankings, it’s easy to go out and get a camera but it’s much harder to figure out how to improve the quality of video content.
Luckily, that’s what video editing software like Final Cut Pro, Adobe Premiere Pro, and After Effects is all about. This is especially true if you are going to use video transcription services in your video content, to create the transcriptions you write yourself on a piece of paper or by hand.
To get your video content even more optimized for SEO, you’re going to have to take a look at the 5 ways to improve video footage and get more traffic out of it. These are five of the best ways to increase the search ranking for your video, regardless of how you end up producing it.
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Add More Media to Your Videos
If you’re already planning on adding more media to your video content like different animations, photos, or even music, you can add those media as a folder that will appear after you’re done uploading the video. This will help search engines understand that you are an expert in the topic that you’re writing about or shooting your video about.
This adds to the video a lot of visual content, which is one of the best ways to create videos that are able to get a lot more traffic than other videos. You can also create video galleries and links that you can post to your website to encourage traffic to come from there.
You can also make some custom videos and add those links to each one, to create a mini video podcast that people can subscribe to, and listen to for a full hour every week.
Look at Trends in Search Engines
If you are looking at creating video content, you may want to start by searching YouTube for trends in the search engines. This will show you exactly what videos are becoming popular within the search engines. You can then take some of those videos and add them to your own video content.